// Salesforce Administrator · CRM & Data Analyst · Program Operations
CRM, DATA & PROGRAM OPERATIONS
Philadelphia-based Salesforce Administrator and data professional driving impact through CRM systems, data analysis, and program operations in mission-driven organizations.
BILL FITZGERALD
Salesforce Admin · CRM & Data
Welcome to my portfolio! I'm a Salesforce-certified data and program operations professional with 5+ years managing complex, data-driven programs in nonprofit and education. My work sits at the intersection of CRM systems, impact measurement, and program strategy — translating data into decisions that matter.
At ICIC (Initiative for a Competitive Inner City), I lead data operations and digital learning for ICCC (Inner City Capital Connections) — a national, tuition-free executive education program that has trained 7,772+ small businesses, supported 29,192 jobs created, and helped alumni raise $2.66B in capital since 2005. I administer Salesforce for 400+ active participants annually and manage outreach and data operations for 7,200+ alumni, including our annual impact analysis. I serve on the company's Program Evaluation Committee alongside the CEO, and represent ICIC on our cross-program AI Committee — piloting tools like Claude and ChatGPT to improve program delivery.
I also manage automated application and interview workflows using Calendly, Alchemer, Zapier, and TalentLMS to streamline the participant pipeline end-to-end.
Most recently, I completed a fellowship with the Northeast Transition Initiative (NETI), focused on employee ownership as an exit strategy for small businesses — connecting with lenders, cooperative developers, and economic development practitioners across the Northeast.
My work samples reflect experience in Salesforce administration, data reporting, program management, curriculum development, and business analytics — spanning roles at ICIC, TEACH LLC, and beyond.
From high school tutoring to professional development, I've built and delivered curriculum across a wide range of subjects and audiences.
Translating raw data into clear, actionable insights using Salesforce, Tableau, SQL, Google Analytics, and Alchemer — with a focus on CRM data integrity and impact reporting.
Coordinating cross-functional teams, managing partner relationships, and driving results through structured communication and planning.
Helping business owners navigate strategy, operations, and exit planning through data-informed guidance and community connections.
Annual impact report celebrating ICCC's 20th year — 387 businesses trained, 86% BIPOC-owned, $50.8M in capital raised by alumni in 2024 alone. Produced for sponsors including Bank of America, Amazon, Salesforce, and Kaiser Permanente. Data sourced from Salesforce CRM and Alchemer alumni surveys across 7,200+ stakeholders.
Annual impact report communicating program outcomes, participant demographics, revenue growth, and capital access data to corporate sponsors and stakeholders. Part of a multi-year impact reporting series managed through Salesforce CRM and Alchemer survey data.
First impact overview produced in this role — established the reporting framework and visual standards used in subsequent years. Communicates program reach, participant outcomes, and sponsor impact across ICCC's national cohort network.
Developed for marketing purposes at TEACH LLC, this report reflects data from programs I managed. Covers High-Impact Tutoring and MTSS methodology, drawing from academic data sources including Illuminate. Reflects months of cross-functional collaboration across school administration, legal, sales, and marketing teams.
Partner-facing data report tracking student performance across an ACT prep program. Partner information redacted to maintain confidentiality. Demonstrates data collection, analysis, and presentation skills applied to academic performance reporting at the program level.
A research-driven partner report exploring program outcomes and future opportunities. Relies on cited evidence to make the case for continued and expanded partnership. Demonstrates analytical writing, stakeholder communication, and data-informed strategy development.
Fellowships
Feb. 2024 – Dec. 2024
Certificates
December 2025
In Progress — Est. Aug. 2026
2025
2025
Aug. 2, 2023
July 23, 2023
Jan. 1, 2023
Additional Coursework
June 10, 2023
June 10, 2023
June 8, 2023
June 8, 2023
June 3, 2023
Oct. 20, 2022
Oct. 20, 2022
Whether you have a project in mind, want to discuss data analytics, or are exploring small business support — I'd love to hear from you.